ASC Leader to Know: Jim Freund of GENASCIS

Jim Freund is the senior vice president of business development of GENASCIS.Jim Freund is the senior vice president of business development of GENASCIS, a Los Angeles-based company that provides billing, coding and transcription services to ambulatory surgery centers. That company's billing and revenue cycle management services has helped more than 800 ASCs across the country achieve higher levels of efficiency and profitability.

Mr. Freund has more than 20 years of experience in the ambulatory surgery industry, primarily in direct sales, strategic planning and marketing. Over the course of his career, Mr. Freund has worked side-by-side with more than 700 surgery centers, management firms, consultants, vendors and organizations. Prior to joining GENASCIS in 2010, Mr. Freund has worked in senior level positions at American Medical Buildings, a design firm specializing in healthcare; HELP Equipment Planning, a medical equipment project management firm; Source Medical, Temple, HIS, and SIS, all of which are software providers for the ASC industry.

Mr. Freund, who is recognized for his deep wealth of knowledge on ASC operations and end-to-end business solutions, recently discussed specific areas ASCs should analyze in order to improve their bottom lines.

"The first would be at case costing, not only what it costs to perform a specific procedure but also look at how each surgeon is performing and then tie this back to your reimbursement to determine profitability by procedure, physician and payor," he said. "The second is to understand how well you business office is performing, evaluate your coding, billing and collections functions in-depth and determine what changes you can make to improve financial performance. By taking on these two tasks you will get a much better understanding of your ASC's business."

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