With the advent of thousands upon thousands of apps, email may feel like a stale medium, says LifeHealthPro, but don't count it out just yet.
Here are five rules that they give for revitalizing your email campaign:
1) Know your customer
"An excellent method for understanding your target audience is to create 'personas' for each client group you serve. A persona should include characteristics such as job title, industry, interests and goals."
2) Collect individualized information
"A huge list of email addresses is a great start, but you can do a lot more with that intelligence. For example, use lead-capture forms to learn prospects' complete names, their businesses, their Twitter handles and the best time to call."
3) Use the right language
"Your tone of voice and the wording you use in your emails are as important as the careful segmentation of your customer database. Be sure to use language and content aligned with the persona you're targeting."
4) Track your success
"Use your lead-management system to track the success of your email campaign and coordinate with staff to avoid email duplication."
5) Grow your email list
"In a recent poll by digital marketer Robbie Richards, more than 60 online marketing experts were asked which tools they use to grow their email lists. The winners were: LeadPages, SumoMe and MailChimp."
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