Perrigo launches 1st store brand heartburn medication — 4 insights

Perrigo and Dexcel Pharma Technologies launched Omeprazole Delayed Release Orally Disintegrating Tablets, an over-the-counter medication to treat heartburn.

Here's what you should know.

1. The product is the first to be marketed and sold as a store brand product.

2. Omeprazole is the key active ingredient in Prilosec OTC. The proton pump inhibitor blocks the production of stomach acid, which contributes to heartburn.

3. The product is available for adult patients only.

4. Consumer Health America President Jeff Needham said, "Consumers want a heartburn medication that provides effective, long-term relief, but they also want a product that is easy and convenient to take. … Perrigo is excited to be the first to bring this innovation to the heartburn OTC category while still delivering quality, affordable store-brand products to consumers."

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