Here are five insights:
1. In her essay, titled “An Unexpected Turn: My Life as a Cancer Advocate,” Ms. Couric shares the experience of losing her husband at age 42 to colorectal cancer in 1998.
2. Ms. Couric’s piece describes the start of her commitment to cancer advocacy while at The Today Show and outlines the trajectory of her work to become a notable champion in the fight against cancer.
3. Ms. Couric had a televised colonoscopy in 2000, which inspired many Americans to get screened for colorectal cancer.
4. A study published in Archives of Internal Medicine by Peter M. Cram, MD, and colleagues documented the dramatic increase in the number of colonoscopies performed in the months after the broadcast, known as the so-called “Couric Effect.”
5. Ms. Couric is co-founder of the National Colorectal Cancer Research Alliance, which raises research funds and awareness.
More articles on GI & endoscopy:
Gastroenterologist to know: Dr. Richard M. Rotnicki of Digestive Health Associates
Emails show Olympus hiked duodenoscope prices post deadly CRE outbreak, GI Dynamics names Scott Schorer CEO — 8 GI company key notes
Global endoscopy devices market to reach $36.9B by 2019: 5 trends
