Trump administration retracts directive to cease ACA outreach following backlash

Less than 24 hours after issuing a directive to stop ACA advertising and outreach efforts, the Trump administration retracted the directive following opposition from health law proponents, according to the Washington Post.

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Here’s what you should note:

1. The Washington Post reports sources familiar with the matter said Trump officials were “startled” after ACA supporters took to social media to voice their opposition.

2. After an overnight meeting, the officials allowed HHS to resume contacting Americans that were eligible for coverage.

3. They also changed the directive to permit the agency to use a HealthCare.gov Twitter account, which officials shut down the day prior.

4. However, the administration will stop the ACA outreach ads, which carry a hefty price tag. An HHS official said the government spent between $4 million and $5 million on TV and radio ads to promote ACA enrollment. The ads were set to air before the final enrollment date today, Jan. 31, 2017.

5. One source told the Washington Post that government officials are quickly strategizing on how they can recoup as much of that money as possible.

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