Mr. Sideris broke down four important messaging considerations:
1. Any marketing message should be sensitive to the ongoing pandemic.
2. Practices should tell patients about safety precautions that have been implemented to make them feel comfortable returning to the facilities.
3. Healthcare practices can help out other local businesses to show commitment to the community.
4. Patients won’t return to a practice if they don’t trust that the facility has precautions in place to ensure their safety.
More articles on surgery centers:
Life after ramp-up: How COVID-19 will change ASCs forever
3 ASC nurses join COVID-19 front lines in New York
4 hospitals, health systems opening ASCs
At the Becker’s 32nd Annual Meeting: The Business and Operations of ASCs, taking place October 29-31 in Chicago, ASC leaders, surgeons and healthcare executives will explore strategies to drive growth, enhance operational performance, navigate reimbursement challenges and prepare for the future of ambulatory surgery. Apply for complimentary registration now.