The strategic advantage of ASCs: 2 key thoughts from Green Mountain Surgery Center's John Paoni

Administrator of Colchester, Vt.-based Green Mountain Surgery Center John Paoni examines the critical factors affecting ASCs today and how his center will proceed for sustained growth.

Question: How do you see the healthcare landscape changing and what is your strategic plan to maintain success?

John Paoni: As healthcare costs continue to rise, I believe we will see expansion of the ASCs within the U.S. Same-day surgery is convenient, less costly to patients and carriers and can offer a better, more efficient care model than a hospital-based surgery center. Physicians are able to perform surgeries with greater efficiency. There will be less wait time for the patient and the surgeon in the ASC setting.

Our strategic plan for success is to offer the highest quality of healthcare at the least possible cost to the patient. With rising insurance premiums, an increase in deductibles and co-pays, we are all feeling the stress of high-cost healthcare. This has caused many patients to delay treatment. The ASC offers a lower-cost alternative for the patient. Focused marketing efforts in the local market will educate patients and physicians to an alternative approach to surgical procedures.

Q: What do you see your center doing over the next three to five years to promote strength and sustainable growth?

JP: We will continue to offer the best affordable quality care to our community. Offering an alternative choice in surgical procedures is our No. 1 focus. We will continue to attract physicians and patients to our center offering an affordable alternative to normal surgical procedures that do not require an overnight stay.

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