WebMD to break into telehealth: 5 observations

WebMD may soon provide healthcare price transparency features and telehealth services, according to mobihealthnews.

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Here are five observations:

1. CEO David Schlanger commented the company is in a good position to offer telehealth primary care services.

2. WebMD will likely enter the telehealth market via a partnership or acquisition.

3. The company is currently developing short, shareable videos, with “how-to” content and longer-form content, which journalists will host.

4. The company saw a decrease in the rate of its overall site traffic in the third quarter of 2015. WebMD believes this decline is due to a slowdown of the total volume of searches’ growth rate in the digital health information sector.

5. The company’s revenues reached $192.1 million in the fourth quarter of 2015.

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