Blue Cross Blue Shield of Michigan expanding value-based care implementation: 4 takeaways

Blue Cross Blue Shield of Michigan will continue its implementation of value-based measures in 2017, HealthPayerIntelligence reports.

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Here’s what you need to know.

1. Senior Vice President for Value Partnerships David Share told HealthPayersIntelligence the move has changed the way BCBS handles its customers; treating them more like full partners than “passive recipients of insurance.”

2. Direct engagement is crucial in any value-based model. Investing in patient-centered tools helps to increase physician-patient engagement.

3. The insurance company recently launched a personal choice value-based product it’ll be tweaking in the coming months to help define “value more broadly.”

The company is developing methods to better tier the organized system and vary number liability to attract more members.

4. The insurer will attempt to expand its patient-centered medical home model in the coming year.

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