For health systems and independent practices undertaking projects like these, “choosing the right location is extremely important to their success,” Ryan said in a Dec. 10 blog post.
Three insights on how the firm approaches ASC site selection:
1. Ryan lays the groundwork for any new ASC by using a variety of data sources, including information on available land parcels, geographic information system mapping, demographics overlays and geological site analysis. Analytics help clarify the benefits and drawbacks of choosing a certain site.
2. The site-selection process also involves evaluating whether a viable parcel of land has demographics that align with the organization’s business objectives as well as a favorable payer mix. Annual healthcare spend for each household in the area is taken into consideration.
3. After leveraging analytics and visiting locations, Ryan grades the site options on a scale and narrows down the list. It then builds a pro forma analysis, which projects the actual financial return a real estate development is likely to create.
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