Here are four key facts:
1. The updated site will have a “privacy manager,” allowing users to opt out of embedded connections to third party advertising, analytics and social media sites.
2. Consumers can enable a “Do Not Track” setting, which will stop the government from using the consumer’s visit to analyze the site’s technical performance.
3. The government will not use digital advertising to remind consumers about information such as deadlines if a consumer selects “Do Not Track.”
4. The updates to the privacy protections come just before open enrollment for the Affordable Care Act on Nov. 1.
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