American Academy of Ophthalmology Cautionary Campaign Gains Public Awareness

The American Academy of Ophthalmology “Want Scary Eyes?” campaign was launched in 2011 to promote consumer awareness of the dangers of using non-prescription decorative contact lens and has featured over 1,500 news stories and several audio news releases.

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Carrie Pallardy

The trade publication Bulldog Reporter recently awarded the campaign its Gold-Level Bulldog Award for the best-nonprofit/association campaign.

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