Mr. Bramer shared the following tip with Becker’s ASC Review:
“The first thing I encourage ASC supply people to do is to help the physicians understand [the cost of products] by either putting up information in the physicians’ lounge or other areas where physicians tend to wait — to help them understand the actual costs of the choices they’re making,” Mr. Bramer said. “That can be done by a little display table. I’ve seen some people do it through various games and contests [like], ‘Guess which item’s more expensive.'”
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