Unlike hospital customers, ASCs are generally small businesses, their ownership may include a mix of multiple entities, specialties vary across centers and they range in complexity, Mr. Harsh said.
Mr. Harsh shared four questions manufacturers should ask to succeed in “winning” ASC customers:
1. Are ASC customers relevant to our business?
2. What’s our value proposition to ASCs?
3. Does our current portfolio of offerings meet ASCs’ unique needs?
4. How should we segment ASCs into meaningful subgroups to provide a tailored approach?
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2 Key Takeaways from Becker’s ASC 25th Annual Meeting
At the Becker's 23rd Annual Spine, Orthopedic and Pain Management-Driven ASC + The Future of Spine Conference, taking place June 11-13 in Chicago, spine surgeons, orthopedic leaders and ASC executives will come together to explore minimally invasive techniques, ASC growth strategies and innovations shaping the future of outpatient spine care. Apply for complimentary registration now.
