Exact Sciences announced a partnership with professional golfer Jerry Kelly to promote Cologuard.
Here's what you should know:
1. Mr. Kelly will wear a Cologuard-branded hat at tournaments for the next two years.
2. Mr. Kelly said in a release he relishes the opportunity to represent Exact Sciences and promote colon cancer screening.
3. Exact Sciences CEO Kevin Conroy said in a release, "We're joining with Jerry to remind people that turning 50 isn't just a milestone, it's a time to take control of your health. Together we'll be working to raise awareness about colon cancer, the urgent need for screening, and Cologuard as a noninvasive option that can be completed at home."