What’s driving private practice patient acquisition costs? 

It can cost physician practices anywhere between $155 to $582 to acquire a new patient, according to a recent survey from healthcare software company Tebra published Jan. 30.

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Tebra surveyed 122 small private practice owners to uncover their biggest cost burdens and where they’re making up for them.

Here’s what private practice physicians said drives patient acquisition costs:

  • Negative reviews: 36%
  • Adding abnormal hours to draw patients: 36%
  • Poor online presence: 35%
  • Adding services to draw patients: 34%
  • Engaging passive patients: 31%
  • Appeasing detractors: 17%

 

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