• Instead of broadcasting a message, offer a solution for a problem.
• Create a strategy to solve your audience’s problem.
• Determine who exactly in a larger audience you are targeting.
• Put yourself in the customer’s shoes. Is the problem being effectively solved from that perspective?
• Devise a plan for distributing your message.
More articles on ASC issues:
7 things for ASC leaders to know for Monday
5 discouraging thoughts that run chances of success
5 tips for executing a significant business decision
