Four things to know about price transparency in ASCs:
1. High-deductible plans are forcing patients to take price and quality into consideration. Because surgery centers often cost less than hospitals but still offer high quality procedures, they may become a popular option for patients.
2. Mergers and acquisitions among hospitals and health systems — specifically acquisitions of physician-owned ASCs — means fewer physicians are performing cases at independent ASCs. ASCs may have to shift their marketing efforts and incorporate price transparency to attract patients.
3. Value-based reimbursement may drive more patients to ASCs embracing price transparency because referring physicians may be operating under value-based care contracts.
4. Price transparency can increase patient satisfaction. When patients know exactly what they’re paying for, the outcome aligns with expectations.
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