Blue Cross Blue Shield of Michigan partners with WebMD for health, wellness initiative

Blue Cross Blue Shield of Michigan has partnered with WebMD Health Serves to offer Blue Care Network members a new set of health and wellness programs.

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The new platform will offer services such as health assessment, a digital health assistant and health information. The partnership aims to reduce costs.

“Employers know the value of wellness programs, and how the right program can help their employees get healthier and ultimately, help better manage overall healthcare costs. With WebMD Health Services, we’ll be able to offer our employers and members an engaging, digitally robust and integrated wellness experience,” said Anne Backer, vice president of Wellness and Care Management with Blue Cross.

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