16th Annual Ambulatory Surgery Centers Conference: Improving Profitability and Business and Legal Issues
Session Handouts:
October 8, 2009 | October 9, 2009 | October 10, 2009
Download all speaker presentations – All Presentations
| Session | Time |
| Turning Around an ASC, Key Lessons from Case Studies – Brent Lambert, MD, FACS, President / Owner, Ambulatory Surgical Centers of America | 1:00 – 1:45 |
| Business Planning for ASCs – Tom Mallon, CEO, Regent Surgical Health and Jeff Simmons, President, Western Division Regent Surgical Health | 1:00 – 1:45 |
| ASCs and Gastroenterology – What to Do Now? – John Poisson, Executive VP, Physicians Endoscopy | 1:00 – 1:45 |
| A Case Study Approach – How to Transform Your Billing and Collections – Caryl Serbin, RN, BSN, LHRM, President / Founder, Serbin Surgery Center Billing | 1:00 – 1:45 |
| Key Issues in Buying and Selling ASCs – Price, Buyers, Hospitals and More – Henry H. Bloom, Founder, The Bloom Organization, LLC, Robert Goettling, JD, The Bloom Organization, LLC, Todd Mello, ASA, AVA, MBA, Principal / Founder, Healthcare Appraisers, Tom Hall, Chariman / President / CEO, NovaMed and Greg Beasley, President, Medical Care America, An HCA Affilate | 1:00 – 1:45 |
| 10 Ways to Keep Your Staff Happy and Retain Great Employees –Joe Zasa, President, Woodrum/ASD and Glenda Beasley, Administrative Director, RN, Kentucky Surgery Center | 1:00 – 1:45 |
| Running Your ASC Smarter – Benchmarking – Improving Revenues per Case, Reducing Hours per Case, Supply Costs per Case, Staffing and More – Susan Kizirian, COO, Ambulatory Surgical Centers of America and Tom Bombardier, MD, Owner, ASCOA | 1:45 – 2:25 |
| Minimally Invasive Spine Surgery in ASCs – Greg Poulter, MD, Peak One Surgery Center and Lisa Austin, RN, CASC, Vice President of Operations, Pinnacle III |
1:45 – 2:25 |
| ENT in ASCs, Profitability and Business Issues – I. Naya Kehayes, MDH, CEO and Matt Kilton, COO, Eveia Health Consulting and Management |
1:45 – 2:25 |
| Bariatrics – The Next Five Years – Kent Sasse, MD, MPH, FACS, Medical Director of the Western Bariatric Institute |
1:45 – 2:25 |
| 7 Key Legal and Business Issues – Scott Becker, JD, CPA, Partner, McGuireWoods LLP |
1:45 – 2:25 |
| 10 Things You Need to Know About the Revised Medicare Conditions of Participation – Joyce Deno, Chief Operating Officer, Eastern Division Regent Surgical Health | 1:45 – 2:25 |
| KEYNOTE – Driving a Business to Success, Lessons from Jack Welch and GE and The Importance of Effective Communication – Bill Lane, Former Speech Writer to Jack Welch | 2:30 – 3:15 |
| KEYNOTE – The Payors View of ASCs and Paying for Healthcare – Steven Stern, MD, VP Neuroscience, Orthopedics and Spine, United Healthcare | 3:20 – 4:00 |
| KEYNOTE – How to Work with Generation Y – Lt Col. Bruce Bright, USMC (Ret), Introduced by Bart Starr | 3:20 – 4:00 |
| 3 Ways to Improve Profits in ASCs – Larry Taylor, CEO, Practice Partners in Healthcare |
4:05 – 4:35 |
| Orthopedics – The Forecast for the Next Five Years – John Cherf, MD, MPH, MBA, Dept. of Orthopedics, The Neurological & Orthopedic Hospital of Chicago / Clinical Advisor, Sg2 |
4:05 – 4:35 |
| Building a Successful Bariatrics Program – 10 Keys to Success – Tom Michaud, CEO, Foundation Surgery Affiliates |
4:05 – 4:35 |
| The Impact of the Economy on ASC Contracting & the Importance of Contract Compliance – I. Naya Kehayes, CEO and Stephanie Ream, Eveia Health Consulting and Management |
4:05 – 4:35 |
| Physician-Owned Hospitals Washington Update – Molly Sandvig, JD, Executive Director, Physician Hosptials of America and Brett Gosney, CEO, Animas Surgical Hospital, President of PHA |
4:05 – 4:35 |
| 10 Things You Need to Know About Joint Commission Accreditation – Michael Kulczycki, Executive Director, Joint Commission | 4:05 – 4:35 |
| Selling Shares to Physicians – Business and Legal Issues – Larry Taylor, CEO, Practice Partners in Healthcare, Elissa Moore, JD, Associate, McGuireWoods LLP and Melissa Szabad, JD, Partner, McGuireWoods LLP | 4:40 – 5:15 |
| Building Outstanding and Profitable Pain Management Centers, Making Pain Profitable – Robin Fowler, MD, Executive Director / Owner, Interventional Spine and Pain Management Ambulatory Surgical Center | 4:40 – 5:15 |
| What are the Best Specialties to Add to Your ASC and Why – Todd Larson, Principal and Owner Marasco and Associates and Rob McCarville, MPH, Principal, Medical Center Consulting Group | 4:40 – 5:15 |
| Strategic Responses of an ASC to Dramatic Changes Every ASC is Facing – Scott Rein, President, Strategic Outpatient Solutions, LLC | 4:40 – 5:15 |
| Medical Real Estate Values – Current Trends in the Valuation, Financing and Sale of Healthcare Related Real Estate – Chris Matthews, MBA, President, RM Crowe | 4:40 – 5:15 |
| Using Data and Key Statistics to Manage for Success – Rajiv Chopra, Principal and CFO, The C/N Group, Inc | 4:40 – 5:15 |
| Session | Time |
| The Best Ideas for ASCs Now – Brent Lambert, MD, FACS, President / Owner, Ambulatory Surcial Centers of America, Tom Mallon, CEO, Regent Surgical Health, Richard E. Francis, Jr., CEO, Symbion and Rick Pence, President and COO, National Surgical Care | 8:15 – 9:00 |
| The Politics of Healthcare Reform – Norman J. Ornstein, Resident Scholar, American Enterprise Institute | 9:05 – 10:00 |
| Key Concepts to Improve Profitability of ASCs – A Focus on Orthopedics, Gastroenterology and Ophthalmology – Barry Tanner, CPA, President and CEO, Physicians Endoscopy, I. Naya Kehayes, MPH, CEO, Eveia Health Consulting and Managment, Kenny Hancock, President, Meridian Surgical Partners and Bill Southwick, President and CEO, HealthMark Partners | 11:05 – 11:45 |
| Washington Update – Kathy Bryant, President, ASC Association | 11:50 – 12:30 |
| Turning Around an ASC – A Case Study from Panama City – Joe Zasa, President, Woodrum ASC and Hameed Koury, MD, Central Kentucky Surgery | 1:30 – 2:00 |
| Key Tips for Success – Orthopedics in ASCs – What Works and What Doesn’t – Gregory P. DeConciliis, PA-C, CASC, Administrator, Boston Out-Patient Surgical Suites | 1:30 – 2:00 |
| 5 Tips for Managing Anesthesia in Your ASC – Marc Koch, MD President and CEO, Somnia Anesthesia | 1:30 – 2:00 |
| New Ideas for Payor Contracting for ASCs – Using CMS Methodology to Negotiate Greater Payments from Commercial Insurers – Dan Connolly, MHS, ARM, Vice President of Development & Payor Contracting, Pinnacle III | 1:30 – 2:00 |
| ASC Valuations – Current Trends and How to Value ASCs – Greg Koonsman, Senior Partner, VMG Health and Elliott Jeter, Principal, VMG Health | 1:30 – 2:00 |
| How to Effectively Measure and Track Patient Quality – David Shapiro, MD, Director of Medical Affaris, Amsurg | 1:30 – 2:00 |
| Marketing Your ASC and Attracting Patients and Physicians – Douglas Johnson, Chief Executive Officer / Chief Operating Officer, Stanislaus Surgical Hospital / RMC MedStone Capital | 2:05 – 2:35 |
| Pain Management in ASCs – Clinical and Business Issues – Scott Glaser, MD DABIPP, Pain Specialists of Greater Chicago |
2:05 – 2:35 |
| Key Thoughts on Improving the Profits of Ophthalmology in ASC – John Fitz, MD, Surgery Center of Farmington |
2:05 – 2:35 |
| How to Audit Your Billing Process – Caryl Serbin, RN, BSN, LHRM, CEO, Serbin Surgery Center Billing |
2:05 – 2:35 |
| Compliance Plans, HIPAA, Red Flags and More – Amber Walsh, JD, Associate, McGuireWoods LLP and Melissa Szabad, JD, Partner, McGuireWoods LLP |
2:05 – 2:35 |
| 10 Ways to Cut Costs in an ASC – John Goehle, CASC, MBA, CPA and Ed Hetrick, CEO, Facility Development and Management |
2:05 – 2:35 |
| Digging in Deeper – Finding New and Old Ways to Increase Surgical Volume – Gary Rippberger, DPM and Julie Bell, Hawthorn Surgery Center, Brian Mathis, Surgical Care Affiliates | 3:40 – 4:15 |
| Assessing and Improving the Profitability of Orthopedics and Spine in ASCs – Luke Lambert, CFA, MBA, CASC, CEO, Ambulatory Surgical Centers of America |
3:40 – 4:15 |
| Assessing and Improving the Profitability of ENT in ASCs – John Snyders, Healthmark Partners and Michael Lee, MD, Patient Partners Surgery Center |
3:40 – 4:15 |
| Key Steps in Mazimizing Patient Satisfaction – Margaret Acker, CEO, Blake Woods Surgery Center |
3:40 – 4:15 |
| Acquisition Strategy, ASC Acquisitions in the Current Economic Environment, How Buyers Value ASCs – Evie Miller, Vice President of Development, USPI, Peter Fatianow, Director of Merger and Acquisitions, Health Inventures, Vince Kickirillo, VMG Health, Moderator Scott Downing, Partner, McGuire Woods |
3:40 – 4:15 |
| Recruit Surgeon Partners & Stop Paying the Janitor More Than the Partners – Chris Bishop, VP, ASCOA |
3:40 – 4:15 |
| Current Challenges in Financing ASCs and Financing Acquisitions and Expansions – Robert Westergard, CFO, Ambulatory Surgical Centers of America and Michael Karnes, CFO and Co-Founder, Regent Surgical Health | 4:20 – 5:00 |
| General Surgery in ASCs Current Trends and Opportunities – George Trajtenberg, MD, Turks Head Surgery Center and Beth Johnson, Blue Chip Surgical Parnters | 4:20 – 5:00 |
| How to Accurately Project Reimbursement from Insurance and to Use This Knowledge to Improve Collections and Finacial Reporting – Dave Odell, President, MedBridge Surgery Center Billing |
4:20 – 5:00 |
| Out-of-Network Billing: Is it Worth the Risks? – Scott Rein, President, Strategic Outpatient Solutions, LLC |
4:20 – 5:00 |
| How to Make an HOPD Operate as an ASC – Transforming Your ASC by Adopting an ASC Operational Platform – Rick Dehart, CEO, and Lisa Austin, RN, CASC, Vice President of Operations, Pinnacle III |
4:20 – 5:00 |
| Hidden Ways Your ASC is Leaving Money on the Table – 20 Ways to Improve an ASCs Coding – Stephanie Ellis, RN, CPC, President Ellis Medical Consulting, Inc. | 4:20 – 5:00 |
| Session | Time |
| KEYNOTE – The Financial World’s View of ASCs – Craig Frances, MD, Summit Partners | 8:15 – 9:00 |
| KEYNOTE – Physician Hospital Joint Ventures and the ASC Business – 5 Lessons from the Front Lines – Joe Clark, Executive Vice President and Chief Development Officer, Surgical Care Affiliates | 9:05 – 9:45 |
| Electronic Medical Records – What You Don’t Know Can Kill You – Kevin McDonald, Vice President Account Management, Source Medical | 9:50 – 10:30 |
| So You Want to Start an ASC – The Challenges in 2009 – Joanna Davis, RN, Vice President – Operations – Elite Surgical Affiliates |
9:50 – 10:30 |
| How to Add Spine to an ASC and How to Make Spine Profitable – Joseph Stapelton, MD and Jordi Kellogg, MD, East Portland Surgery Center. Introduced by Jeff Leland, CEO, Blue Chip Surgical Partners |
9:50 – 10:30 |
| Converting an ASC to an HOPD – Chuck Owen and John Smalley, Healthcare Venture Professionals, LLC |
9:50 – 10:30 |
| Effective Cost Cutting and Benchmarking for Your ASC – 5 Examples – Robert Welti, MD, Chief Operating Officer, Western Dvision Regent Surgical Health |
9:50 – 10:30 |
| The 10 Statistics Your ASC Should Examine Each Week – Greg Cunniff, CFO, National Surgical Care | 10:35 – 11:10 |
| Healthcare IT – The Stimulus Package and Opportunities and Risks for ASCs – Marion K. Jenkins, PhD, CEO / Founder, QSE Technologies |
10:35 – 11:10 |
| 3 Core Models for Delivering Anesthesia Services – Should ASCs Profit from Anesthesia, Trends and Observations – Scott Becker, JD, CPA, Partner, McGuireWoods LLP |
10:35 – 11:10 |
| Managed Care Contracting – Susan Charkin, President, Healthcents, Inc |
10:35 – 11:10 |
| Buying and Selling Hospitals, Valuations, Diligence and Other Issues – Carstein Beith, Managing Director, Cain Brothers and Dave Felsenthal, Co-Founder, Principle Valuation |
10:35 – 11:10 |
| Physician Management Company Relationships – Communications and Making the Center Highly Successful – Dennis Pappas, MD, Outpatient Care Center, Introduced by Holly Ramey, VP of Perations, Surgical Care Affiliates | 11:15 – 11:50 |
| Working Proactively to Avoid Reactive Situations and Achieve Great Patient Safety Outcomes – Holly Hampe, Director of Quality and Safety, Amerinet |
11:15 – 11:50 |
| Quality Improvement – Designing an Outstanding Program for an ASC – Dawn Q. McLane, RN MSA CNOR CASC, Chief Development Officer, Nikitis Resource Group |
11:15 – 11:50 |
| The Correct Use of Modifiers in ASC Billing – Stephanie Ellis, RN, CPC, President, Ellis Medical Consulting, Inc | 11:15 – 11:50 |
| Recruiting Specialists – Key Thoughts on Recruitment – Jeff Peo, VP, Ambulatory Surgical Centers of America |
11:55 – 12:30 |
| Calculating the Possible Impacts of Healthcare Reform – Thomas Ealey, CPA, Associate Professor ALMA College |
11:55 – 12:30 |
| The Economics of Outsourcing Billing, Collections and Contracting – Tom Chirillo, CEO, HealthCare Business Solutions |
11:55 – 12:30 |
| How Automating the Procedure Documentation and Coding Process Can Reduce Costs, Improve Accuracy of Documentation and Coding for Increased Revenues, and Maximize Workflow Efficiencies – Rebecca Craig, RN, CNOR, CPC-H, CASC, Administrator / CEO, Harmony Surgery Center, Mike Haldane, Vice President of Marketing / Clinical Solutions Division, Wolters Kluwer Health and Cindy Hall, Administrator, Borland Groover Clinic / Jacksonville Center for Endoscopy | 11:50 – 1:00 |
| 5 Current Issues – Can I Shoot My Partner? What Will the Impact of Health Care Reform Be? Should I Sell? Do I Need a Hospital Partner? Legal Q&A – Scott Becker, JD, CPA, Partner, McGuireWoods LLP | 11:55 – 1:00 |
| Internal Controls/Audit – Internal Controls that are Necessary to Prevent Fraud at Your ASC – A Real Life Experience – Sam Rice, MD, Physicians Surgery Center | 12:30 – 1:00 |
| CMS RAC Audits – Are You Ready for Your Upcoming RAC Audit– Cathy Montgomery, RN, President, Excellentia Advisory Group |
12:30 – 1:00 |
