The company plans to enroll 100 physicians across the country in a two-month pilot program, focusing on specialists in cardiovascular disease, diabetes, and rheumatoid arthritis. The physicians will prescribe mobile health apps suggested by Happtique and will have the option recommend additional apps, said CEO Ben Chodor.
“One thing we want to find in our pilot is when a physician prescribes an app to a patient, how likely are they to download the app?” said Mr. Chodor. “We’re not doing a six-month trial to prove outcomes; we’re just trying to prove whether doctors will deliver apps to their patients and whether patients will download them.”
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