According to Gene Guselli, CEO of InfoMedics, patients are typically more comfortable talking about their health through a third party, even if they know their physician is listening. Monitoring Twitter responses surrounding a certain drug, for example, would offer insight into patient side effects.
Feedback on therapies that are working well is also valuable to physicians, said Jared Rhoads, senior research analyst with CSC’s Global Institute for Emerging Healthcare Practices. There may be insight about a therapy the physician has not yet tried, or an alternative therapy he learns about through patient tweets, he said.
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