Leadership

Orthopedic and cosmetic surgeons, vascular specialists and cardiac surgery centers should update their marketing plans to account for new developments in social media, reputation management and content marketing, according to Optimized360.

Barry Tanner joined Jamison, Pa.-based Physicians Endoscopy in 1999 and has over 25 years of experience as a leader in the healthcare industry.

ASD Management, a company focused on ASC management and development, was co-founded in 1986 by brothers Robert and Joseph Zasa. ASD Management operates 21 surgery centers in 14 states.

Enid (Okla.) Urology Associates treated its 350th patient with the UroLift System.

Lew Little has over 11 years of experience working in the healthcare industry. He joined Nashville, Tenn.-based Covenant Surgical Partners in 2016 as CEO.

With Sg2 predictions expecting a 15 percent increase in outpatient surgical volume over the next decade, physicians and health systems are developing outpatient strategies in anticipation, Practice Partners reports.

Luke Lambert started his career at Ambulatory Surgical Centers of America in 1997 as its CFO. He became CEO in 2002.

Stacey Berner, MD, is the CEO and principal of SurgCenter Development, an ASC development company that operates over 100 physician-focused ASCs across the U.S.

William Wilcox joined Addison, Texas-based United Surgical Partners International in 1998, and served in president and director roles before becoming CEO.

Consumerism has contributed to making outpatient care the fastest growing healthcare sector, with the number of procedures occurring in ASCs increasing from 50 percent in 1990 to nearly 66 percent in 2014, according to an article published in Surgical Products.