New York ASC finds marketing opportunity in elective surgery shutdown

Ambulatory Surgery Center of Niagara used downtime during pandemic-related shutdowns as an opportunity to improve its branding, according to Kathleen Otto, the ASC’s marketing director.

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“The pandemic has given me the perfect opportunity to focus on creating a website and branding for our ASC,” Ms. Otto said in a LinkedIn post. “I am pleased to roll this out and share with you our sharp & slick website for the ASC of Niagara.”

Four things to know:

1. With help from Glacial Multi-Media and the video production department at local news station WGRZ, the Niagara Falls, N.Y.-based surgery center upgraded its website.

2. The ASC’s landing page now features high-resolution video showing the facility, which opened in August 2016.

3. Clips of physicians and patients are on display, as well as a snappy tagline: “Outpatient Surgery, Outstanding Care.”

4. The website features an online bill payment form, information on the ASC’s anesthesia partner, and a message for prospective patients from Canada.

More articles on leadership:
Life after ramp-up: How COVID-19 will change ASCs forever
3 ASC nurses join COVID-19 front lines in New York
4 hospitals, health systems opening ASCs

 

At the Becker’s 32nd Annual Meeting: The Business and Operations of ASCs, taking place October 29-31 in Chicago, ASC leaders, surgeons and healthcare executives will explore strategies to drive growth, enhance operational performance, navigate reimbursement challenges and prepare for the future of ambulatory surgery. Apply for complimentary registration now.

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