Fight CRC launches campaign to close the colonoscopy loophole — Snap your #StrongArmSelfie

Fight Colorectal Cancer launched its National Colon Cancer Month campaign petitioning the public to close the colonoscopy loophole, and to snap a #StrongArmSelfie.

What you should know:

1. Fight CRC created a petition to close the colonoscopy loophole, an issue where patients are charged when a screening colonoscopy becomes a diagnostic colonoscopy. The organization will collect signatures through March and send it to Congressional representatives at the end of the month.

2. Fight CRC President Anjee Davis said closing the loophole would reduce Medicare spending by $525 million over the next decade and would prevent up to 2,000 cases of colon cancer.

3. The group selected 31 colon cancer ambassadors, who will share their stories in New York City's Times Square and on several social media channels throughout the month.

4. The group also launched the #StrongArmSelfie campaign. Fight CRC will receive $1 for every photo shared on social media with the hashtag.

5. Stage four colon cancer survivor Melissa Eckert-Zigrang said, "Colorectal cancer can be an uncomfortable, embarrassing thing to talk about… poop, symptoms… but we need to get past that."

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