Ferring Pharmaceuticals Launches Colon Cancer Awareness Campaign

Ferring Pharmaceuticals, in partnership with the Colon Cancer Alliance, has announced the launch of its Take a Stand Against Colon Cancer campaign, which will run from April 2013 to May 2014, according to a report by The Wall Street Journal.

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The campaign, designed to promote colon cancer awareness, will provide endoscopy centers and gastroenterology practices with educational materials.

Patients will have the opportunity to complete referral cards, which encourage screenings. Ferring Pharmaceuticals will donate $5 to the Colon Cancer Alliance for each referral card filled out and returned.

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