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Why a Wisconsin ASC is marketing north of the border — 4 key notes

Woodruff, Wis.-based Northwoods Surgery Center is reaching out to a potentially lucrative market to increase its patient base: Canada, CBC reports.

Here's what you should know:

1. The surgery center launched a recent ad campaign in the city of Thunder Bay, Ontario.

2. The center hopes to reach patients for elective procedures like total joint replacements.

3. Michael Gelinas, MD, said to CBC the center is advertising in Canada to reach patients that potentially don't want to wait for total joint replacement surgeries.

He said to CBC, "We hear that there's a certain wait period for elective procedures that, for some people I guess is frustrating."

4. While this is the first time the center has advertised over the border, Northwoods routinely advertises in Minnesota.

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