Here’s what you should know:
1. The surgery center launched a recent ad campaign in the city of Thunder Bay, Ontario.
2. The center hopes to reach patients for elective procedures like total joint replacements.
3. Michael Gelinas, MD, said to CBC the center is advertising in Canada to reach patients that potentially don’t want to wait for total joint replacement surgeries.
He said to CBC, “We hear that there’s a certain wait period for elective procedures that, for some people I guess is frustrating.”
4. While this is the first time the center has advertised over the border, Northwoods routinely advertises in Minnesota.
More articles on improving performance:
7 things for ASC leaders to know for Thursday — July 13, 2017
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15 statistics on young physician compensation by specialty — urology leads with $356k
At the Becker’s 32nd Annual Meeting: The Business and Operations of ASCs, taking place October 29-31 in Chicago, ASC leaders, surgeons and healthcare executives will explore strategies to drive growth, enhance operational performance, navigate reimbursement challenges and prepare for the future of ambulatory surgery. Apply for complimentary registration now.