Three takeaways from Mr. Quah:
1. A customer purchasing items from a Best Buy airport kiosk rather than the brick-and-mortar store is similar to a surgeon operating at an ASC rather than a hospital.
2. Surgeons employed by major institutions will perform most of their procedures there, but as these institutions buy or build ASCs, surgeons’ cases may shift to that setting. Therefore, implant providers must determine whether they’ll strategically invest in expensive, reusable instrument kits.
3. To thrive as surgeons change settings, implant providers must map out the customer journey and what is most valuable to ASC decision-makers.
More articles on turnarounds:
What a Michigan ASC does to stay competitive & recruit physicians — 3 Qs with Executive Director Tina Piotrowski
How ASCs can get a return on investment from marketing
3 ways to prepare for an ASC management role
At the Becker’s 32nd Annual Meeting: The Business and Operations of ASCs, taking place October 29-31 in Chicago, ASC leaders, surgeons and healthcare executives will explore strategies to drive growth, enhance operational performance, navigate reimbursement challenges and prepare for the future of ambulatory surgery. Apply for complimentary registration now.