Key tips to know:
1. Marketing returns should be between three and five times what was invested.
2. ASCs should closely watch the ratio between their marketing budget and returns, making adjustments when needed. Adjusting over time increases success, and tracking results shows how close an ASC is to meeting its goals.
3. Branding, external advertising through newspapers and broadcast media, website marketing and referrals are some opportunities ASCs can leverage.
More articles on turnarounds:
3 ways to prepare for an ASC management role
5 must-read articles for ASC leaders this week: Feb. 15 – Feb 21
Overnight stays, quality surveys & more: 5 legislative changes affecting ASCs
At the Becker’s 32nd Annual Meeting: The Business and Operations of ASCs, taking place October 29-31 in Chicago, ASC leaders, surgeons and healthcare executives will explore strategies to drive growth, enhance operational performance, navigate reimbursement challenges and prepare for the future of ambulatory surgery. Apply for complimentary registration now.