The worst pieces of advice are:
1. Hire people you know: focus on hiring for specific expertise and skills instead.
2. There’s no room for you in the market: Instead, fill a void within your target market.
3. You have to be cheaper than competitors: Figure out how to bring value instead.
4. Social media is free: It takes time and effort to do.
5. You have to spend money to make money: Learn the difference between spending money and investing in the business.
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At the Becker's 23rd Annual Spine, Orthopedic and Pain Management-Driven ASC + The Future of Spine Conference, taking place June 11-13 in Chicago, spine surgeons, orthopedic leaders and ASC executives will come together to explore minimally invasive techniques, ASC growth strategies and innovations shaping the future of outpatient spine care. Apply for complimentary registration now.
