Three mistakes to avoid:
1. Having short-term thinking. While adding a specialty can help ASCs meet short-term goals, it takes long-term thinking about projected volume and physician recruitment to further grow a new service line.
2. Neglecting data collection. Gathering key data on revenue per case, medical supply costs and projected volume can help an ASC decide whether adding a specialty is the right decision.
3. Overlooking community engagement. A steady stream of patients can help grow a new service line, but without promoting the new specialty, patients may not know they can come to an ASC for treatment.
More articles on turnarounds:
Robotics are driving the shift to ASCs — 3 trends to watch
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