Advertisement

ASC News

Williamsburg, Penn.-based The Advanced Vision Institute's ASC is offering free cataract surgeries through its annual Days of Caring event Oct. 6 and Oct. 13, the Virginia Gazette reported.

As the payor trend toward increasing deductibles, co-pays and co-insurance continues, greater pressure is on ASCs to collect what have become large dollar amounts from the patient.

Advertisement

Successful healthcare marketing for ASCs goes beyond delivering the right message to the right audience; to achieve long-term retention and business growth, it's essential patients see an ASC as a reliable place to receive care, according to Lakewood, Colo.-based Pinnacle…

Advertisement