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ASC News

As the payor trend toward increasing deductibles, co-pays and co-insurance continues, greater pressure is on ASCs to collect what have become large dollar amounts from the patient.

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Successful healthcare marketing for ASCs goes beyond delivering the right message to the right audience; to achieve long-term retention and business growth, it's essential patients see an ASC as a reliable place to receive care, according to Lakewood, Colo.-based Pinnacle…

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