Advertisement

ASC News

In 1996, most providers in the West Palm Beach, Fla., area practiced in hospitals or hospital outpatient departments. When 13 physicians decided to pursue the construction of an ambulatory surgery center, community members were skeptical: it couldn't be done for…

Rob Murphy, president and founder of Murphy Healthcare and founder of ASC Turnaround Group, says communication with physicians and their offices is a critical component of an ASC turnaround that is often overlooked. "We were recently involved in a turnaround…

Name: Fleming Island Surgery Center (Orange Park, Fla.) Opened: Jan. 2007 Annual case volume: 7,500 cases Specialties: Gastroenterology, OB/GYN, orthopedics, podiatry, general surgery, plastic surgery, ophthalmology and urology Number of physician-owners/physician-users: 23 physician-partners/50 physician-users Corporate partner: Borland-Groover Clinic What makes…

Advertisement

Name: Head & Neck Surgery Center (Hattiesburg, Miss.) Opened: Jan. 1990 Annual case volume: 1,000-2,000 cases Specialties: Otolaryngology Number of physician investors/physician users: Three physician-owners What makes it great: Although Head & Neck Surgery Center may be a small facility,…

Jeff Peters, president of Surgical Directions in Chicago, says when he helped a financially struggling ambulatory surgery center apply the following four surgeon-friendly changes, volume increased by 17 percent. "Surgeons went from 'Do I really want to go there?' to…

According to Rob Murphy, founder and CEO of Murphy Healthcare and founder of ASC Turnaround Group, the turnaround process should center on syndication of new physicians to the center. ASC Turnaround Group uses members of its sales team to recruit…

Advertisement