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ASC News

An effective direct-to-patient marketing strategy stems from an understanding of three key factors: a surgery center's strengths, the surrounding patient market, and the tools a center can use to market to them, according to Scott Christiansen, CEO of CORE Medical…

Over the past few years a new phenomenon has burst upon the healthcare world: the call for a positive work environment for employees. This is a great trend and I hope it will continue forever, but one warning: it is…

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On March 27, 2012, Linda Peterson, MBA, CEO of Executive Solutions, delivered a webinar titled "Enhancing Revenue for ASCs — Best Practices and Great Ideas." Her presentation focused on how various surgery centers are finding ways to increase revenue and…

Physician leaders are a crucial part of any surgery center. Far from just being a source of cases, physicians can help with managed care contracting, vendor negotiations, quality improvement projects, financial analysis and physician recruitment — and any great surgery…

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