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ASC News

CMS has selected the first 27 accountable care organizations to participate in the Medicare Shared Savings Program, effective this month.

Surgery centers occasionally deploy a variety of onsite and offsite marketing channels like social media, blogs, pay per-click advertising, SEO, direct-to-consumer television, direct mail, radio and billboards to generate a high volume of in-bound traffic and patient leads.

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Measurable benchmarks are crucial to running a successful surgery center. The most successful surgery centers track clinical, financial and efficiency-focused data. Administrators can track data from one month to the next to identify and project growth. They can also compare…

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