Here are eight insights:
1. The millennial generation tends to find issue with the industry’s lag in technology. According to the Healthcare Finance Administration, this generation is twice as likely as other generations to seek and follow healthcare advice found online.
2. Millennials also want the industry to speed things up, with 34 percent visiting retail clinics over traditional primary care offices, according to HFA.
3. This generation believes in self-care over preventive physician office visits.
4. Millennials also raise concerns about the affordability of care. They are the most likely generation to seek a discount or inquire about a cheaper alternative, according to a PwC Health Research Institute report.
5. This generation represents a large chunk of Americans, who are influencing older generations. More progressive organizations are focused on developing tools geared toward the millennial patient, such as telemedicine, self-service websites and wellness programs.
6. For example, Lebanon, N.H.-based Dartmouth-Hitchcock Health, with locations in New Hampshire and Vermont, is committed to revolutionizing its delivery of care. The health system offers telemedicine services, remote monitoring and mobile apps.
7. Dartmouth-Hitchcock Health is also leveraging analytics to provide real-time data to providers at the point of care.
8. Ultimately, successful organizations will follow the lead of millennials, offering care inclusive of self-service, convenience, personalization, affordability and efficiency.
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