A new Portland Business Journal article examines healthcare organizations and how they are evolving in the new healthcare marketspace to become more patient-focused and customer-oriented.
A few ways these practices are changing include:
1. Connecting with patients online, through social media and mobile devices.
2. Personalizing the patient experience with relevant content digitally and in print.
3. Focusing on the patient experience to maximize engagement and promote brand loyalty as well as exploring services providing value to patients.
4. Optimizing the supply chain and workflow with the office space layout.
5. Customizing content and personal messages to patients by demographics — baby boomers and millennials will have different concerns.
More articles on healthcare:
Public supports limiting shift hours for first-year residents—4 things to know
ASC-based outpatient, hospital-based inpatient total shoulder arthroplasty prove equally safe: 5 study insights
29M Americans uninsured in 2015, down from 33M in 2014—7 key insights from the report
