Here are five of these methods.
1. Know your customers and promote your group whenever possible — Surgeons, patients and administrators are an anesthesia group’s customer base. Having anesthesiologists from your group in leadership positions, helps cement group customer relationships.
2. Use surveys to understand how others view your group — Feedback is essential when it comes to perception of your anesthesia group. By surveying others, you can improve your group to ensure you remain indispensable.
3. Build group solidarity and leadership — To build group cohesion, clearly identify leadership roles and responsibilities. By establishing these leaders you avoid any potential situations where physicians can undermine the group. Solidarity and leadership keep groups united.
4. Know your cost — When your group calculates its own numbers, they can serve as a reference for when a CPA sits down with the hospital’s CFO.
5. Develop support from surgeons, and be ready to utilize that support if needed — Ms. Myckowiak said surgeon support can sometimes be useful. In a particular case, a surgeon once threatened to pull his entire caseload unless the hospital brought a particular anesthesia group on board.
For all 11 methods, click here.
More articles on anesthesia:
American Association of Nurse Anesthetists: Medicare contractor rule prevents nurse anesthetists from getting paid in 12 states
How anesthesia groups should approach hospital arrangements — 4 insights
American Society of Anesthesiologists awards Dr. Kraig de Lanzac the 2017 Bertram W. Coffer, MD, Excellence in Government Award
