Take this example: You build a new center in the area and introduce yourselves to the competing centers. If they ever are overbooked, they may ask to do a few cases at your center, or vice versa. Down the road you might ask them if there is interest in possibly merging the centers or your center buying their center (there could be many reasons for wanting to do this). Even if they are not interested in such a significant relationship, you at least have established relationships for the simple supply items or local networking.
Best case scenario: The older center in your area suddenly finds itself having to move out of its building due to reasons such as a loss of lease or because of failure to meet new Life Safety Code issues. Since you have established a relationship with the center, its physicians may talk to you as they explore their options, including a possible partnership where they bring their cases to your ASC (even if you have to add a few ORs) rather than build a new ASC. If you can work out a rewarding partnership situation, you now have one less competitor and a more profitable business, all because you maintained that relationship!
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