Dr. Matthew Schulman uses Snapchat to recruit Millenials — 5 things to know

Many physicians and surgeons, including Matthew Schulman, MD, are beginning to record their surgeries using the Snapchat app, according to the New York Post.

Advertisement

Here are five things to know:

.1 Dr. Schulamn, a plastic surgeon in New York City, records about seven surgeries to eight surgeries a week, and began streaming his video clips a year ago.

2. In May, Dr. Schulman hosted a live-stream procedure on BuzzFeed, with nearly 10 million Facebook followers watching the procedure.

3. Dr. Schulman said his demographic of the patients allowing themselves to be recorded are mostly 18 to 32 year-olds, and about 90 percent of them allow him to stream their procedures.

4. Dan Mills, president of the American Society for Aesthetic Plastic Surgery, said live-streaming surgery is inappropriate and unethical.

5. Snehal P. Amin, MD, a dermatologist with Manhattan Dermatology and Cosmetic Surgery in New York City, said while concerns like Mr. Mills’ are valid, Dr. Amin and others are using Snapchat as an educational tool.

More articles on healthcare:
Independence, healthcare business & outpatient spine — 4 spine surgeons discuss the next 5 years
Global medical imaging market to grow at CAGR of 10% to 2020: 5 observations
4 ways to repair the healthcare system

At the Becker’s 32nd Annual Meeting: The Business and Operations of ASCs, taking place October 29-31 in Chicago, ASC leaders, surgeons and healthcare executives will explore strategies to drive growth, enhance operational performance, navigate reimbursement challenges and prepare for the future of ambulatory surgery. Apply for complimentary registration now.

Register to Attend Webinar

Is ambulatory care healthcare’s big margin engine? 4 leaders weigh in

Wednesday, July 29
1:00 PM - 2:00 PM CDT

Presenters: Joe Ganley, athenahealthJeffrey Flynn, CASC, Gramercy Surgery CenterBryan Tsao, Access Center, Loma Linda University HealthJason Zepeda, Northridge Hospital Medical Center, CommonSpirit HealthGreg DeConciliis, PA-C, CASC, Boston Out­Patient Surgical Suites

Advertisement

Next Up in ASC News

Advertisement

Comments are closed.