Here are five points:
1. Guroo seeks to help consumers make more educated decisions about how they spend their healthcare dollars.
2. The website uses data derived from 40 million Americans to give users cost estimates.
3. On the site, users can search by a specific program or by a service they need.
4. Guroo features research of the determinants of U.S. healthcare costs and utilization as well as analysis and public reporting of national, regional and state trends in spending as well as utilization.
5. The site also promotes state efforts to enhance healthcare systems function by supporting innovative activities, and seeks to educate purchasers and policymakers regarding costs and utilization trends.
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