Here are five key notes:
1. Under the agreement, EraserFarm will work with Nobilis on brand campaigns for North American Spine, Migraine Treatment Centers of America, Evolve — the bariatric weight-loss division — and The Experts in Weight Loss Surgery.
2. EraserFarm is a young boutique agency with experience working with large-scale brands. The agency has partnerships with Health First, FitLife Foods and Safeguarding a Future for Africa’s Elephants.
3. Nobilis owns and manages three surgical hospitals and five ASCs. The company partners with 28 additional facilities nationwide and markets six independent brands.
4. EraserFarm plans to grow the Nobilis partnership campaigns through “strategic and powerful brand storytelling,” according to the company’s managing partner Cindy Haynes.
5. The services Nobilis covers include spine surgery, pain management, orthopedics, neurosurgery and podiatry.
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At the Becker’s 32nd Annual Meeting: The Business and Operations of ASCs, taking place October 29-31 in Chicago, ASC leaders, surgeons and healthcare executives will explore strategies to drive growth, enhance operational performance, navigate reimbursement challenges and prepare for the future of ambulatory surgery. Apply for complimentary registration now.