Here are five points about the app:
1. The IMS Health Insights app allows healthcare decision makers to view IMS Health research and white papers full of global information assets, analytics and healthcare expertise.
2. Users can filter leadership content by language, country and topic.
3. The content can be shared across certain social networks.
4. Content is pulled from the beginning of 2014 and is continuously updated.
5. Some publications on the app include: “Breaking New Ground with Real-World Evidence,” “How Social Media Intelligence is Strengthening Pharma Strategy,” “Supply Chain Optimization in Africa’s Private Sector” and “Risks & Rewards in Pharmerging Markets: New Perspectives on Consumer Health.”
“With the IMS Health Insights app, we are making our thought leadership readily available to stakeholders looking for unbiased information and uncommon perspectives to enhance access to care, reduce healthcare costs and improve outcomes,” said Stefan Linn, senior vice president of strategy and commercial operations at IMS Health.
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