Q: What impact is the economy having on ASCs?
William Southwick: Without additional physician members to drive case volume, growth is likely to be anywhere between flat to down 5 percent. Higher deductibles and job loss inevitably will hamper growth from existing partners.
Q: What is the most important thing an ASC can do in 2009 to preserve profits?
WS: My advice would be to have more direct marketing to large employers, health plans and available surgeons. Active same store growth effort is a must, and you must "take the gloves off" when making price comparisons.
If you would like to share your thoughts regarding these issues, please send them to Scott Becker at sbecker@mcguirewoods.com.
At the Becker’s 32nd Annual Meeting: The Business and Operations of ASCs, taking place October 29-31 in Chicago, ASC leaders, surgeons and healthcare executives will explore strategies to drive growth, enhance operational performance, navigate reimbursement challenges and prepare for the future of ambulatory surgery. Apply for complimentary registration now.