While physician-to-patient videos are the most common, there are other physicians who make videos intended solely for a physician audience, said Ralph Henderson, president of health care staffing for AMN Healthcare. For example, physicians may be looking for other physicians with particular expertise for connections or patient referrals, and YouTube videos help to establish that physician’s expertise.
Research physicians have also turned to YouTube to post presentations meant to accompany research papers, Mr. Henderson said. Physicians previously networked and shared data at medical meetings and conferences, but many are now turning to video when they are unable to attend these events due to time and travel constraints.
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