There have been reports of insurers creating food deals and issuing coupons for pre-approved items. The NutriSavings program uses a phone app to scan groceries and then have their health score tallied at check out, earning up to $20 per month if their average health score is high enough.
Others are paying members to work out, gaining or losing from their deductible if they work out. Others penalize members if they don’t exercise.
Finally, there are insurers tapping into wearables, apps and telemedicine to motivate subscribers toward fitness and health goals. Some track the number of steps per day and give credits to accounts — such as Amazon — for meeting goals.
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