Commentary: Pharmaceutical Companies More Careful About Off-Label Promotion

Merrill Goozner, the author of the author of The $800 Million Pill: The Truth Behind the Cost of New Drugs, questions the assumption that a greater push toward compliance has reduced off-label drug promotion in an editorial in MassDevice.

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Following the news of the $3 billion settlement between the government and GlaxoSmithKline for illegal promotion of prescription drugs for unapproved uses, Mr. Goozner say many assume off-label promotion will become a thing of the past. However, he wrote, just because companies are more focused on compliance with the law doesn’t mean they aren’t still promoting the drugs.

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