1. Make the information more relevant to what consumers already understand and care about.
• Present an overall definition of quality.
• Define the elements of quality and use them as the reporting categories.
• Include information on sponsor and methods.
2. Make it easy for consumer to understand and use the comparative information.
• Reduce the cognitive burden by summarizing, interpreting, highlighting meaning and narrowing options.
• Reduce the cognitive burden by helping to bring the information together into a choice.
3. Test reports with consumers during development.
To read about these strategies more in detail, click here.
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