CareFusion’s new brand signifies the fusion of proven technologies with actionable intelligence to measurably improve care. The company’s logo was designed in the shape of a shield to reflect the protection CareFusion provides to patients and clinicians, according to the release.
CareFusion’s new advertising campaign, featuring the new brand, will begin appearing in print advertisements in healthcare trade journals and national media beginning July 15.
Additionally, CareFusion encouraged its employees to participate in a “Day of Caring” to mark the launch of the new brand. Employees at more than 20 locations worldwide will volunteer to support local charitable organizations.
CareFusion’s planned spinoff from Cardinal Health is expected to be completed later this summer. As previously announced, the new company will be headquartered in San Diego and is anticipated to generate $3.8 billion in annual revenue.
Learn more about CareFusion.
